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The Agenda

NRO’s domestic-policy blog, by Reihan Salam.


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Julian Sanchez on the Facts About Piracy

An emerging consensus among responsible stakeholders is that while SOPA and PIPA go a step too far, media piracy is indeed a serious problem. But is this consensus based on sound evidence? Julian Sanchez of Cato suggests otherwise:

The International Intellectual Property Alliance—a kind of meta-trade association for all the content industries, and a zealous prophet of the piracy apocalypse, released a report back in November meant to establish that copyright industries are so economically valuable that they merit more vigorous government protection. But it actually paints a picture of industries that, far from being “killed” by piracy, are already weathering a harsh economic climate better than most, and have far outperformed the overall US economy through the current recession.  The “core copyright industries” have, unsurprisingly, shed some jobs over the past few years, but again, compared with the rest of the economy, employment seems to have held relatively stable at a time when you might expect cash-strapped consumers to be turning to piracy to save money.

Since the core function of copyright is to incentivize the production of creative works, it’s also worth looking for signs of declining output associated with filesharing. Empirically, it’s surprisingly hard to find an effect. Rather, a recent survey study by Felix Oberholzer-Gee of the Harvard Business School concluded that “data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers” from producing more works, at least in the US market.

Julian goes on to raise the larger question of whether a more accurate assessment of piracy levels would justify costly federal intervention:

As a rough analogy, since antipiracy crusaders are fond of equating filesharing with shoplifting: suppose the CEO of Wal-Mart came to Congress demanding a $50 million program to deploy FBI agents to frisk suspicious-looking teens in towns near Wal-Marts. A lawmaker might, without for one instant doubting that shoplifiting is a bad thing, question whether this is really the optimal use of federal law enforcement resources. The CEO indignantly points out that shoplifting kills one million adorable towheaded orphans each year. The proof is right here in this study by the Wal-Mart Institute for Anti-Shoplifting Studies. The study sources this dramatic claim to a newspaper article, which quotes the CEO of Wal-Mart asserting (on the basis of private data you can’t see) that shoplifting kills hundreds of orphans annually. And as a footnote explains, it seemed prudent to round up to a million. I wish this were just a joke, but as readers of my previous post will recognize, that’s literally about the level of evidence we’re dealing with here. 

One gets the impression that a lucrative, politically influential industry is trying to get taxpayers to rescue it from its own incompetence and failure to offer compelling content in accessible formats. The case for bailing out Hollywood seems no more compelling to me than the case for bailing out the automotive or financial services industries. 

New on The Agenda. . .


COMMENTS   5

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   01/18/12 14:59

The really big effect of piracy is not direct losses but pushing to new formats and price points in order to avoid piracy. The music industry would have never agreed to replace $14 albums on CD with 99 cent digital singles if Napster weren't hanging over their heads like the sword of Damocles. Similarly, you can bet that absent Bit Torrent we would still be developing a streaming video market but the price point would be higher than $2

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jamie
   01/18/12 15:09

Reihan, I generally agree with this post, and agree that we shouldn't have bailed out the automotive industry. But do you really think we shouldn't have bailed out the financial services industry? No TARP at all, in any form?

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   01/18/12 17:24

I understand the benefit of protecting inventions with patent law. But I wonder if copyright really deserves similar protection. Criminal fines and jail for copyright infringement? Really? This is a rich industry that uses its money and celebrity to rent government to unreasonable extremes. Suppose we had no copyright - will newspapers stop printing papers? will blogs stop posting? will singers stop singing? will actors stop acting? will writers stop writing? will musicians stop making music? Some celebrities might, and they will be pushed aside by the hoards that will rush in to take their place.

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blar
   01/20/12 13:21

I'm in favor of robust copyright reform, but yes, copyright should be protected. For example, in the early history of the popular music industry, when copyright protection for recording artists wasn't fully appreciated, one can find scores of stories about performers and songwriters ripped off by agents and recording companies. Special extensions to copyright law had to be made to protect the rights of musicians to profit from their recordings.

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Tim Logan
   01/19/12 16:14

Mr Sanchez is sounding more and more like Capone of Sicily rather than Cato of Rome.
A thief is a thief is a thief. Dress it up any way you like, Internet Piracy is a crime perpetuated by criminals. Sanchez and Salam are rationalizing themselves into absurdity.

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