How do some on the left hate McDonald’s? Let us count the ways.
In 2004 a little-known filmmaker named Morgan Spurlock decided to stuff his face with McDonald’s food all day, every day, for 30 days, and capture it all on film. What happened? Surprise of surprises, Spurlock gained weight — 24 pounds, to be precise. His cholesterol level shot up to 230, and he experienced severe mood swings. He also confessed that he experienced sexual dysfunction.
Did he think eating Big Macs all day would spice up his sex life and lubricate his libido?
Why did Spurlock choose McDonald’s to make his tedious point that eating fast food for a month — while choosing not to exercise during that same period — would be bad for his health? Why didn’t he choose to eat Denny’s Grand Slam Breakfasts all day? Or Jimmy John’s subs? Or Sabrett’s hot dogs from New York City street vendors?
Because that would have made Spurlock weird, as opposed to just plain opportunistic.
And why did Spurlock choose to eat all the really fattening stuff on the McDonald’s menu, and not the good stuff? He could have eaten salads and only salads, with Diet Cokes and water if he’d cared to. And dropped weight, and his cholesterol too, if he walked a mile or two every day.
But Spurlock wasn’t interested in promoting good dieting or health. He was too busy promoting himself.
His movie was called Supersize Me. It was less a documentary than a filmed stunt, a piece of shameless propaganda disguised as muckraking, with one of America’s best-loved restaurant chains as the target.
Spurlock eventually lost back the weight he had gained, but his wallet was supersized permanently. So was his career. The left-wing media loved his stupid movie so much that they gave him a prized gig: CNN now has him doing similar hit pieces on other aspects of American life — like guns — every weekend. As always, CNN executives keep figuring out new ways to chase customers from their programming by hiring people who hate what Americans love. It’s why they hired Piers Morgan, a man who still doesn’t understand that we Americans love our guns, and hate condescending British anchors who think we’re stupid for loving them.
Spurlock’s movie wasn’t the first time McDonald’s has been under fire from critics. Back in 2010, the Center for Science in the Public Interest took aim at every American kid’s favorite meal — the Happy Meal. Or, more accurately, they took aim at the toys that go with the meal.
“Tempting kids with toys is unfair and deceptive, both to kids who don’t understand the concept of advertising, and their parents, who have to put up with their nagging children,” said Michael Jacobson, executive director for CSPI.
The CSPI probably hates the prizes in Cracker Jack, too. And the fortunes inside those evil fortune cookies served at Chinese restaurants across America.
“It’s a creepy and predatory practice that warrants a public injunction,” Stephen Gardner, CSPI’s litigation director, said in a prepared statement. But what was really creepy was CSPI’s condescending attitude towards the American public. Like Morgan Spurlock, the creeps at CSPI think we Americans are puppets reacting to every marketing trick that corporate monsters like McDonald’s can conjure.
It doesn’t dawn on them that we really like Happy Meals. That we like those great burgers with those finely cut-up onions and perfectly placed pickles. That we adore those amazing French fries, and those Cokes with the extra-wide straws.
It doesn’t dawn on these condescending characters that we actually choose to eat at McDonald’s because, now and then, it’s a real treat! It’s also fast, and extremely predictable.
Some of us don’t long for turkey burgers at the local organic diner, or a tofu hot dog at the nearby natural-food store.
And now McDonald’s — and some of its fast-food friends, like Burger King and KFC — are under attack from striking workers, with the media on the sidelines cheering the oppressed workers. It turns out that those striking workers want to supersize their paychecks, demanding a “living wage” of $15 an hour. They insist that doubling the salaries of fast-food workers will not raise prices enough to deter Americans from eating at McDonald’s.
It didn’t take long for liberals’ favorite go-to source for news — the Huffington Post — to weigh in on the subject with a story titled “Doubling McDonald’s Salaries Would Cause Your Big Mac to Cost Just 68¢ More.”