In honor of Pride Month, Skittles has removed rainbow coloring from its candies — explaining that “During Pride, only one rainbow matters. So we’ve given up ours to show our support.”
As Heat Street notes, some of the sales of this candy will go to benefit LGBT charity organizations, so you’d think that progressive people would be at least a little hesitant to complain. You’d be wrong, though — a lot of people are very upset, because the fact that these Pride Month Skittles are white means that the company is racist and promoting “white supremacy.”
Would love to meet the marketing guy or gal who sat there and saw a bag of all white skittles and thought “this wont offend anyone” lol— Candy Dandy (@DaCandyDandy) June 16, 2017
White skittles is another example of America’s growing white supremacy. They are teaching kids that whiteness is what’s best.— Jolene Apricot (@JoleneApricot) April 5, 2017
i get the intentions behind it but white skittles is a tragedy— Pinkwonhoe (@VminStyles) June 15, 2017
Also do white Skittles feel a little racist to anyone?— Esther R (@polyeaster) June 14, 2017
This is soooo fucking stupid.— Tora Shae (@BlackMajiik) March 31, 2017
Why should whiteness mean equality?!
Thats the fucking problem!
We will never have nor want whiteness!! pic.twitter.com/zatBSbSNDA
Now, I’m pretty sure that any good marketing executive would probably advise companies to avoid associating white anything with “pride” anything in the future. This knee-jerk offense, however, is absurd. Skittles was trying to do a nice thing, and — as is all too often the case — people need to calm down.
— Katherine Timpf is a reporter for National Review Online.