The annual rite has arrived — the NRO fundraising week (give or take a few days).
Believe me, we like asking for contributions even less than you like reading our appeals for contributions. But we have to do it. National Review – with the exception of a year or two — has never made money. And we’ve never had a sugar daddy to pay our way. We have always had to subsist on the goodwill of our readers, who do us the honor not just of reading us but of reaching into their pocketbooks to keep us a going concern.
I know this isn’t the best time to be asking anyone for help. Times are tough all around, but they are especially tough here at NR and NRO, in a terrible economy in one of the worst-performing industries outside of American auto-manufacturing or investment banking. We’re not complaining. Bill Buckley always said NR existed to make a point and not a profit. We’re not here for our shareholders (we don’t have any) or for massive bonuses (never have existed at NR and never will), but to defend our country’s freedoms and its ideals.
I know some of you are thinking, “Well, why don’t you free-market types get out and make a profit?” We do everything we can to maximize revenues and minimize expenditures, but we’re a serious magazine and website of opinion. We’re not Vogue or Vanity Fair, with luxury merchandisers lining up to shower us with expensive advertising. Besides, such advertisers are particularly reluctant to be associated with a conservative outlet that exists to kick up controversy and defend unfashionable causes.
And our causes seem more unfashionable than ever, at least at the moment. We have much work ahead of us, with basically the entire weight of the U.S. government, the media, and academia arrayed against us. But, hey, who ever said it was going to be easy? I believe the renewal of American conservatism will be thought out and fought out here on NRO and in the pages of NR. Please help make that effort possible and be part of it with a donation, no matter how small. Every mite counts, and makes it possible for us to keep soldiering on, fighting for that which we all hold dear.
Thanks so much.