Wooing the Millennials
The GOP must convince young people that it’s the party of options.

‘An iPod/Facebook, 21st-century generation’


Michael Barone

The Republican presidential candidates, except for Ron Paul, haven’t been paying much attention to young voters in the primaries and caucuses so far. But any Republican nominee — which is to say probably Mitt Romney, or maybe Newt Gingrich, or Rick Santorum — had better be paying attention to them in the summer and fall.

The reason three of the four Republicans haven’t paid much attention to young voters is that the under-30 folks have been turning out in the Republican contests in minuscule numbers.

According to entrance and exit polls, voters under 30 accounted for 15 percent of participants in Iowa, 12 percent in New Hampshire, 9 percent in South Carolina, 6 percent in Florida, and 8 percent in Nevada.

By way of comparison, voters in that age range were 18 percent of the electorate in November 2008.

And, in that election, they voted 66 percent to 32 percent for Barack Obama over John McCain. Voters age 30 and above favored Obama by only 50 percent to 49 percent. McCain would have won if the voting age were 35.

In this year’s Republican contests, the big winner among young voters has been Ron Paul. His libertarian message — on monetary policy, marijuana policy, and foreign policy — has brought out the under-30 voters, though many, and perhaps most, don’t identify themselves as Republicans at all.

Paul got nearly half the young votes in Iowa and New Hampshire and carried the young voters — and little else — in Nevada. He narrowly edged out Gingrich among young voters in South Carolina and finished second among them in Florida.

Young voters were not buying Mitt Romney’s act in the first three contests. Only 13 percent of them voted for him in Iowa, 26 percent in New Hampshire, and 16 percent — the lowest among the Republicans — in South Carolina.

He did do better later, carrying the 18€’29 group with 41 percent in Florida, and he ran only 41 percent to 36 percent behind Paul in Nevada.

Nevertheless, it’s fair to say that the candidate who seems overwhelmingly likely to be the Republican nominee hasn’t shown much appeal to young voters.

That’s problematic for the general election because, while young Americans have clearly soured somewhat on Barack Obama — the change they hoped for, whatever it was, hasn’t arrived — they are still the most Democratic-inclined age group by a considerable margin.

A poll conducted for Generation Opportunity, a conservative group, reports that 43 percent of young voters are not satisfied with their current level of employment and 77 percent have delayed or expect to delay a major life change — like buying a home, paying off student loans, moving, or getting married.

It also found that a majority believe that the economy grows best when people can create jobs without government interference, and that companies would hire more if business-profits taxes were reduced.