Romney’s Losing Strategy
The candidate’s passivity wasn’t going to work in the first place, and it’s worse when he’s behind.

Mitt Romney fields questions from reporters at the airport in Sergeant Bluff, Iowa, September 7, 2012.


Michael Tanner

I was wrong.

I thought that when Mitt Romney chose Paul Ryan to be his running mate, it meant that the Romney campaign was preparing to wage a bold campaign based on big issues. Instead, the Romney campaign seems to continuing in the assumption that you can beat something with nothing.

Romney’s problems stem from two sources. First, the Romney campaign has believed from the start that this election is a simple referendum on the president. Given Obama’s manifestly disastrous performance, all that Romney needs to do is submit his résumé, explain what a bad job President Obama is doing now, and wait for the president to be “fired.” Thus Romney desperately seeks to avoid doing anything that might involve taking an unpopular position and risk offending voters. He might talk about the president’s refusal to face “hard truths,” but he’s not about to utter any himself.

The second factor may be even more significant, and harder to fix. Mitt Romney really is not a man with a deeply ideological worldview. Sure, he’s a conservative. His preference is for market-based solutions and a more-limited government. He thinks taxes are too high. Clearly he is to the right of President Obama on nearly every issue. But fundamentally, Romney thinks like the corporate CEO that he is. He eschews ideology in favor of competence. He solves problems. He would make the trains run on time. That also is part of why Romney’s campaign seems to resemble more a job application rather than a political campaign.

The result is a themeless mush of a campaign that boils down to little more than “Vote for me because I’m not Barack Obama.”

That is not a campaign that is going to deliver any sort of mandate for conservative governance. Nor is it likely to help Republicans win back the Senate. Most important, however, as recent polls show, it is not a campaign that is winning.

Take Obamacare. It’s hard to find a major government program more unpopular than the president’s plan for government-run health care. Two years after its passage, more than half of all voters still want to see it repealed. Yet Romney hasn’t made it a key campaign issue. Of course he promises to repeal it, and he cites it as one of President Obama’s many job-killing regulations, but where are the television commercials attacking its failures, such as the lie that “if you like your plan, you can keep it”?

Instead of making attacks on Obamacare central to his campaign, Romney continually muddies the water, talking about the “number of things I like in [the president’s] health-care reform,” or hearkening back to how “proud” he is of the nearly identical health-care plan he put in place as governor of Massachusetts. This may not mean he won’t repeal the law — Romney may well have other ways to achieve some of Obamacare’s more popular goals — but it hardly makes for “a choice not an echo.”

Romney is similarly defensive about the auto bailout. He could be constantly pointing out that it will cost taxpayers at least $25 billion, the difference between what taxpayers paid for GM stock and the value of that stock today plus the costs of special tax breaks and other giveaways to the automakers. Or he could explain that the autoworker jobs “saved” in Ohio and Michigan may have come at the expense of job losses in Tennessee and North Carolina. He might even have challenged the notion that government should be “saving” specific companies in the first place. Instead, Romney has been trying to minimize the differences between his position on the issue and that of the president.

Well, then, what about entitlement reform and debt reduction? If the selection of Paul Ryan meant anything, it should have been a call for an adult conversation about cutting government spending and reforming Medicare and Social Security. Instead, we’ve been treated to generic bromides that would have been right at home in, say, the Bush 2004 campaign. Romney talks about limiting government to no more than 20 percent of GDP — a higher percentage than it consumed under Bill Clinton — but refuses to tell us what he would cut. Can anyone name one specific program that Romney would do away with?

And despite naming Ryan as his running mate, Romney’s position on entitlement reform remains maddeningly vague. Does he embrace Ryan’s plan for Medicare reform? Yes, no, and maybe. Romney says he hasn’t “gone through [the Ryan plan] piece by piece and said, ‘Oh, here’s a place where there’s a difference.’ I can’t imagine any two people, even in the same party, who have exactly the same positions on all issues . . . My plan for Medicare is very similar to his plan for Medicare.” Fair enough. In what ways is it different, then, and in what ways the same? We aren’t quite sure.

In fact, the only thing we know for sure about Romney’s Medicare plan is that it won’t involve actually cutting Medicare. It won’t make any changes for current recipients or those nearing retirement, which is a politically prudent, if budgetarily dubious, proposition. But it also doesn’t seem to involve much sacrifice in the future either.