Tagg Steps Up
Mitt Romney’s eldest son is his most candid adviser.

Tagg Romney stumps for Romney-Ryan in West Des Moines, Iowa.


Robert Costa

By the time Romney reentered the arena following the 2002 Winter Olympics, Tagg was eager to help his father. When Romney was running for governor later that year, he pushed for Kerry Healey, the state Republican chairman, to be on the ticket. He asked Tagg to guide Healey through a rough-and-tumble primary for lieutenant governor. Romney and his team had the money to hire an outside consultant, but they wanted Tagg, and Tagg helped Healey survive the primary, even after state Republicans endorsed her opponent at the state convention.

For the past decade, Tagg has been a force. According to the New York Daily News, Tagg pushed his father last year to run again for the presidency, even though many in the family were dubious about the idea. “The reason I felt strongly about it at the time was I know how good of a person he is and I know how qualified he is, and I know how big the challenges our country is facing are,” Tagg said. “I didn’t know if he could win or not, but he had to at least try.”

Lucas Bachmann, the eldest son of former presidential candidate Michele Bachmann, is not surprised to see Tagg take on a prominent role. “As a son, you’re much more emotionally invested than the people on the payroll,” he says. “You are also not afraid to tell the emperor that he’s not wearing any clothes. When necessary, you can be brutally honest, and that’s something I’m sure Tagg is good at.” During the GOP primary, Bachmann says, he was impressed by Tagg’s commitment to his father’s campaign, even when things were rocky.

Former Missouri senator Jim Talent, a Romney adviser, says Tagg’s devotion is evident. “My impression is that he’s very much the oldest son in a close-knit family where Dad had to be gone a fair amount of time,” Talent says. “He has always played a stabilizing role.” After Romney lost the 2008 New Hampshire primary, “Tagg was a real brick,” Talent says. “It was a major political disappointment for the whole family, and I remember him quietly encouraging people.”

In the weeks before the first debate, Tagg was alarmed by the attacks on his father. He expressed his concern to his mother and others that the governor’s smarts and compassion were not being highlighted. He thought the campaign made a strong presentation of those attributes at the convention, but he worried that voters were not seeing the real Romney. “[Democrats] are not above making things up to make my dad look like the bad guy,” he said, in a September interview with a small New Hampshire newspaper. “They ought to be ashamed.”

For months, Tagg has kept his distance from the campaign’s day-to-day operation. He lives in Belmont, Mass., a Boston suburb, so he’s close to the action, but for the most part he has avoided meddling with the political side. In late September, as Romney’s poll numbers dipped, Tagg became more vocal, sources say. He huddled with his father, and in a Monday report, Politico dubbed Tagg’s frustrations a “family rebellion.” Campaign aides dispute that account, but several Romney sources have heard Tagg’s concerns.

Washington reporters, a Romney official says, misinterpret Tagg’s private grumbles as the crumbling of the campaign’s hierarchy, but that’s not the reality. “Tagg is someone his father relies on, as both a son and a professional,” Talent says. “I’ve watched the Romney sons for a long time, and I know they have always sought to balance their role as people who are influential with wanting to do the right thing for their dad. They have never abused their positions, and they don’t interfere with the campaign.”

As Ann Romney told me last week, Tagg may be getting headlines as an inside player, but inside of the family and the campaign, little has changed. “Tagg may have gotten a little more publicity, maybe,” she said, but Romney’s family has a long history of advocacy. He’s speaking up, to be sure, but for Tagg, at least, that’s hardly news.

— Robert Costa is a political reporter for National Review.