8/29/00 10:25 a.m.
Office Depot Dumbos
A TV ad lies about education.

By Stephen Moore, NR contributing editor

 

very time I see the new ad with the two janitors walking down the hall of a rickety old school building, it makes me want to throw a rock through my TV screen. The old janitor says to the young one that "there just isn't the money that there once was for the schools."

That's a lie.

Then he says that the class sizes are more crowded these days.

That, too is a lie.

Then he angrily chastises his young colleague for criticizing our wonderful education system.

When I first heard this nauseating left-wing propaganda, I thought it must be paid for by the teachers' unions or some other functionaries of the education blob. But it isn't: It's paid for by Office Depot. Office Depot now says that 5 percent of its profits of up to $10 million will go to helping our "underfunded" schools. It's a touchy-feely spot, meant to reinforce the liberal notion that we need to be spending more for our neglected schools.

None of it is even remotely true. Per-pupil funding of the schools, according to the Education Digest figures, has more than doubled since the late 1960s. This is after adjusting for inflation. We will spend almost $400 billion a year on schools. Class sizes have getting steadily smaller with each passing year, according to education scholar Eric Hanushek. There are now typically around 20 kids per class. When I was in grade school, there were 35 in my class. We somehow survived.

What is motivating the folks at Office Depot? Why would they provide millions of dollars of free advertising to the National Education Association?

I have sent a registered letter to the chairman of Office Depot correcting the flagrant falsehoods in the ad, and asking that it be corrected or yanked off the air. I doubt I will be successful. But if I am, I will report this to you on these pages.

In the meantime, I hope that you will join me in boycotting Office Depot this fall. If you're like me, you already pay enough money for the schools through your property taxes. And every time you see those self-sacrificing janitors on the boob tube, keep in mind that if they're working in New York City, they can make up to $80,000 a year plus benefits, plus three months off.