The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

Johnny, Read the Cue Card or You’re Grounded.


Usually, when a politician features their family in an ad, the consultants have been telling them they need to “humanize” their image. I always wonder if the memos read something like, “The voters agree with your positions, but have nagging doubts about your ability to deeply connect with another human being, and/or procreating.”

I liked this ad from Ron Johnson, who’s running against Sen. Russ Feingold in Wisconsin. It pretty clearly mocks the tired lines and images we’re used to seeing.

Tags: Ron Johnson , Russ Feingold


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