The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

I Like the Title of This New Romney Web Video


The newest Mitt Romney campaign web video is entitled, “Jolt.” As the man who writes the Morning Jolt, I’m Jim Geraghty, and I approve this title.

Meanwhile, in today’s Morning Jolt:

ABC News: ‘Assumptions Based on Four Years Ago Seem Worthless.’

ABC News’ coverage of the Obama campaign sure feels . . . different from 2008, doesn’t it?

The first week of June began with a monthly jobs report that solidified a sense of an anemic economic recovery. Then a Democratic loss in Wisconsin, coupled with staggering Romney campaign fundraising figures, revealed the strength of political organization on the right.

The week was punctuated by the most prominent voice in the party short of the president himself undercutting key Obama campaign messaging. To round out the rough patch, the president tried to turn the story lines around, but wound up delivering the kind of line that’s tailor-made for his opponents to make famous.

“The private sector is doing fine,” President Obama said Friday, at a press conference organized because it most certainly isn’t, at least in the minds of most Americans.

The president clarified himself within hours, saying that “it’s absolutely clear the economy is not doing fine.” Top Obama advisers surely want the episode to go away quickly, and are eager to point out that a bad June is better than a bad October.

“I suspect much of this will be of little consequence,” David Axelrod said today on ABC’s “This Week with George Stephanopoulos.”

But this was about more than losing a few news cycles, or inspiring a few Web videos.

Taken together, the beginning of June 2012 may be remembered as a time period that shook the pillars of the Obama reelection effort. If nothing else, it’s shown the 2012 landscape to be so different from 2008 as to make assumptions based on four years ago seem worthless.

Hot Air’s Ed Morrissey wonders precisely how “one comes away thinking that ‘the private sector is doing fine’ when its only adding jobs at an 86,300-per-month pace over the recovery, with its latest report a +69,000, numbers well under the 125K-150K pace needed to keep up with population growth.”

Whether or not the public sees Obama’s statement as “there is no Soviet domination of Eastern Europe” / “I actually voted for the $87 billion, before I voted against it” / “The fundamentals of our economy are strong,” the Romney campaign will do its darnedest to make sure it is treated that way.

Tags: Barack Obama , Jobs , Mitt Romney


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