The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

Richmond Political Ads: 4,504 Negatives to 0 Positives


A fascinating look at how negative this presidential campaign is: “In Richmond, a battleground state media market that is seeing some of the heaviest advertising, not a single positive presidential campaign message ran on television from June 9 through June 22, according to Kantar. But attack ads ran 4,504 times.”

Cue the traditional wailing, but I think we can also point the finger at the electorate: if positive ads worked, campaigns would use them more frequently.

Tags: Campaign Advertising


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