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The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

New Romney Ad: Obama Declared War on Religion



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Say, what demographic do you think the Romney campaign is targeting with this ad?

“President Obama used his health care plan to declare war on religion.” In a normal campaign, that’s an extremely incendiary charge. But amidst “he’s a felon,” “a number of people told me he paid no taxes for ten years,” personally blaming Romney for the death of a steelworker’s wife, “the E. Coli club,” and so on, this may not even stand out.

Ad details below. Notice the ad uses a headline from an op-ed column as a declarative fact…

AD FACTS: Script For “Be Not Afraid” 

VOICEOVER: “Who shares your values?” 

VIDEO TEXT: “Who Shares Your Values?” 

VOICEOVER: “President Obama used his healthcare plan to declare war on religion, forcing religious institutions to go against their faith.” 

VIDEO TEXT: “Obama Insurance Decision Declares War On Religion” 

·          San Antonio Express-News Headline: “Obama Insurance Decision Declares War On Religion” (Michael Gerson, “Obama Insurance Decision Declares War On Religion,” San Antonio Express-News, 2/1/12)

 VOICEOVER: “Mitt Romney believes that’s wrong.” 

VIDEO TEXT: “Warsaw, Poland”

VIDEO TEXT: “July 31, 2012” 

MITT ROMNEY: “[I]n 1979, a son of Poland, Pope John Paul II, spoke words that would bring down an empire….Be not afraid’…” 

MITT ROMNEY: “And here, in 1979, a son of Poland, Pope John Paul II, spoke words that would bring down an empire and bring freedom to millions who lived in bondage. ‘Be not afraid’—those words changed the world.” (Mitt Romney, Remarks, Warsaw, Poland, 7/31/12)

 VOICEOVER: “When religious freedom is threatened, who do you want to stand with?” 

VIDEO TEXT: “Endorsed By Lech Walesa” 

MITT ROMNEY: “I’m Mitt Romney and I approve this message.”


Tags: Barack Obama , Mitt Romney


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