The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

New Romney Ad: Dear Daughter


The new ad from the Romney campaign, entitled “Dear Daughter,” is directed pretty clearly at one demographic:

The ad details . . .


AD FACTS: Script For “Dear Daughter”:

VOICEOVER: “Dear Daughter”

VOICEOVER: “Welcome to America.”

VIDEO TEXT: “$50,000 For Each Person”

VOICEOVER: “Your share of Obama’s debt is over 50 thousand dollars. And it grows every day.”

•  Under President Obama, The National Debt Has Surpassed $16 Trillion — An Increase Of More Than $5.4 Trillion. (Department Of The Treasury, 9/10/12)

•  Every American’s Share Of The National Debt Currently Stands At Over $51,000 — An Increase Of Over $16,000 Under President Obama. (Department Of The Treasury, 9/10/12; U.S. Census Bureau, 9/10/12)

VOICEOVER: “Obama’s policies are making it harder on women.”

VIDEO TEXT: “Highest Level In 17 Years” — 16.3% Of Women Are Living In Poverty — The Highest Rate In 17 Years. (U.S. Census Bureau, 9/12/12)

VOICEOVER: “The poverty rate for women — the highest in 17 years.”

VIDEO TEXT: “Over 5.5 Million Women Unemployed”

VOICEOVER: “More women are unemployed under President Obama. More than 5.5 million women can’t find work.”

• Since President Obama Took Office, The Unemployment Rate For Women Has Increased From 7% To 7.8%. (Bureau Of Labor Statistics, 9/10/12)

• Currently, The Nation Has Over 5.5 Million Women Who Are Unemployed. (Bureau Of Labor Statistics, 9/10/12)

VOICEOVER: “That’s what Obama’s policies have done for women.”

VOICEOVER: “Welcome, daughter.”

MITT ROMNEY: “I’m Mitt Romney and I approved this message.”

Tags: Barack Obama , Mitt Romney


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