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The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

A Programming Note for Morning Jolt Recipients



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A programming note on the Morning Jolt newsletter – we’re changing e-mail distribution systems this week. My understanding is that this will have no significant change in your enjoyment of the Jolt. Nothing is changing on my end. Today, just like every preceding edition, I write it all out, then send it along to National Review Headquarters in New York for a quick review and editing, and then they send it into the giant machine full of pneumatic tubes to send it out to everyone on the e-mail list. Basically, this week we’re switching to a new machine full of pneumatic tubes.

As those who have written me for tech advice have learned, I understand almost nothing about how the magic box makes my words appear on the Internet. My first piece of advice for those not receiving this newsletter is, “check your spam filter.” My second piece of advice is, “Are you sure you checked your spam filter?”

By the way, if you enjoy the Jolt, may I ask that you forward it to folks who don’t subscribe already? Don’t sign them up without their permission; just send them one and tell them that you enjoy it. I’m told the circulation is doing fine – and not just in the “Obama thinks the private sector is ‘doing fine’” sense — but obviously I want to reach as broad an audience as possible.  An early reader said that the Jolt felt less like a newsletter than an e-mail from a friend, and I really liked that description. I don’t know if you’ve noticed, but just about every publication is offering some morning newsletter now, and my sense is that a lot of them are pretty interchangeable – here are the headlines, here’s what’s on the front pages of the New York Times, Washington Post, AP wire, etc. And if you want that sort of thing, that’s fine. But my attitude when the Powers That Be at NR asked me to start doing this was that if I was going to spend late nights and early mornings writing, I ought to write something I would want to read myself.


Tags: Something Lighter...


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