The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

A Lesson in the Reach and Power of Visuals


A few Morning Jolts ago, I mentioned that at a recent online journalism conference, the wise Melissa Clouthier contended that every blog post needs a visual component — either a picture or video. She also noted that a large segment of Web users visit Facebook and rarely venture beyond it, so if your material isn’t on Facebook, it’s missing a large chunk of the potential audience. (So thank you for every time you’ve Facebook “liked” and shared items from Campaign Spot and NRO.)

Today offered a good lesson on those points. This little graphic making a point from earlier, about a recent bit of foreign-aid spending left untouched by the sequester . . .

. . . has now been seen more than 115,000 times in seven hours.

So you’re going to see more like that.

Tags: Sequester


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