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The Campaign Spot

Election-driven news and views . . . by Jim Geraghty.

A Case for McConnell, Made in a Whisper



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Senator Mitch McConnell’s reelection campaign released its first major television ads of the year, entitled “Cares” and “Strong Voice.”

The campaign characterizes the ads as “a significant, six-figure buy will air statewide on Kentucky television.” Both ads feature Robert Pierce, a Kentuckian who suffered from throat cancer after unknowingly being exposed to high levels of radiation while working at the Paducah Gaseous Diffusion Plant. In the ads, Mr. Pierce describes the profound impact Senator McConnell has made on his life, and the lives of many other Kentuckians, saying, “He knocked down walls for us. He helped save people’s lives.”

“Mitch McConnell gives a voice to Kentucky’s working families. I know first-hand — he cares,” says Pierce. “Mitch gets results for Kentucky that no one else can. That’s why I would like to raise my voice. Because we are represented by a man who has fought hard for us — and always will.”

What makes the ad stand out from so many other political ads is Pierce, telling his tale in a whisper:

UPDATE: The campaign of Alison Lundergan Grimes is less impressed, declaring,

Today, McConnell launched a ‘new’ ad that is nearly identical to the same TV ad he ran in 2008, even using the same worker, Robert Pierce. McConnell uses this tactic for political gain, hiding the real story of his inaction on behalf of the health and safety of workers in Paducah.

The campaign points to this piece in the Huffington Post, critical of McConnell and his legislative legacy, painting the senator as far too cozy with the U.S. government’s uranium-enrichment plant.

McConnell’s 2008 ad can be found here; Pierce indeed appears, but he is only one of several workers featured in that ad.


Tags: Mitch McConnell


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