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Another Commercial That Bugs Me


The New York Times’s ads are awful. They talk to one person after another who makes subscribing to the Times sound like the answer to all of their character flaws. “It makes me feel like I’m informed.” “When I read the Times, I feel like I’m on the inside.” “Ever since I subscribed, I feel like people who don’t read it are ignorant vermin I can be rude to without consequence.” “If I only read the New York Times in high school, I never would have been locked in that garbage dumpster on prom night.”

Okay, so I’m quoting from memory. But the ads are weird. They make it seem like you should get the paper for self-esteem issues as much as anything else.


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