The other thing about the NY Times ad is the guy who throws out two fifty cent words – “concise” and “evocative” – because, you know, he is a super intelligent Times reader. Then, when you actually think about it, it makes absolutely no sense.
The New York Times is exactly NOT concise. It is very comprehensive and that is why many people read it. You want stories with a lot of information, read the Times. “Evocative”? In what sense? What exactly does that mean?
So . . . New York Times readers are not only insufferable snobs, they are stupid, as well.