The Corner

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Lego’s PR Nightmare


A few days ago I posted a bleg asking for ways to reach out to Lego Systems, Inc. to see if they would donate Lego sets to wounded warriors at Walter Reed who use the sets for therapy. Quick response from Lego — forget it. Now we learn that Lego has awarded $5000.00 to eight year old Kelsie Kimberlin, as part of their first annual Creativity Awards. Her entry – a 5 minute anti-Bush video set to an altered John Lennon tune (“Happy Springtime/Bush is Over”).

Problem: the video was actually produced by her father, Brett, who runs Justice Through Music, a civic engagement nonprofit. Brett is also noteworthy for being a convicted bomber (aka terrorist), and for having claimed to have sold pot to Dan Quayle in 1988. Just the kind of person you want associated with your child’s favorite toy. Some free advice to Lego — want to fix this PR nightmare? Do the right thing and help the wounded warriors already.