So how is the Olympic rebuke likely to play politically? I checked in with Frank Luntz, author of What Americans Really Want …Really. He says that the president’s attempt “has the potential to do to Barack Obama what the ‘killer rabbit’ incident did to Jimmy Carter.”

“You had both Obamas, telling deeply personal, heartfelt stories to the international community that, in essence, couldn‘t care less,” says Luntz. “It is a direct slap at his personalizing of politics, policy, and in this case, the Olympics.”

“People have grown tired over the Obamafication of life,” concludes Luntz. “President Obama ought to see this as his wake-up call.”