Re: Radio, Radio . . .

by Michael Walsh

Jonah, what do I know, since I’ve only been at this a couple of months, but what I’ve learned from Jim is this:

  1. Keep the show moving right along.
  2. Have your soundbites always at the ready.
  3. Talk about topics people want to talk about — sounds tautological, but it’s not.
  4. No philosophy, although I did find the words “Thomas Aquinas” coming out of my mouth yesterday.
  5. No gory details; they just turn off audiences.
  6. The mic needs to be closer to your mouth than you thought.
  7. You can lose a quarter of your audience in a flash if you’re not careful.
  8. It’s okay to ask for calls on a certain topic, but then you should get to all or most of them.
  9. It’s amazing how long two minutes can last.
  10. Relax and have fun.

If all else fails, make sure you have Mark Steyn’s phone number. Or Rush’s.

Oh, yes — cool bumper music is a must.

Hope this helps!

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