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ABC’s ‘Pink Slime’ Story Proving a Big Job-Killer



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Over at his “Warning Signs” blog, media critic Alan Caruba takes on ABC News for violating the Society of Professional Journalists’ Code of Ethics via its scare-mongering report on “pink slime” beef. Caruba reports the ABC story has destroyed 650 jobs. Pink slime may not kill, but the liberal media sure does. From Caruba:

The most troubling trend in recent times has been a steady erosion of journalism’s integrity.

In particular, the latest example has been ABC’s lax ethics that visited devastation on a company with a thirty-year history of safe operation, Beef Products, Inc. The company pioneered the provision of lean, finely textured beef which is blended with fattier hamburger to make it more learn and nutritious. It also protects it against pathogens with a process that won the coveted 2007 “Black Pearl” award from the International Association for Food Protection.

ABC reporter Jim Avila, in hot pursuit of a journalism award, wrote a series of reports claiming that BPI was producing “pink slime” with the network hyping the term by using it 52 times in a two-week period in March. Any reporter investigating BPI would have swiftly found a mountain of evidence exonerating the company from any hint of the allegations made against it.

Avila’s reporting put BPI in jeopardy of closing down entirely, forcing the suspension of business at plants in Texas, Kansas, and Iowa, while the headquarters plant in Dakota Dunes, South Dakota, struggles to continue operations. So far 650 employees have lost their jobs with several thousand more jobs at risk at companies that relied on BPI, affecting their families and communities.

The company’s founder, Eldon Roth, wrote in a March The Wall Street Journal ad that “Before last summer, we could not have imagined the personal, professional, financial and spiritual impact of the campaign of lies and deceit that have been waged against our company and the lean beef we produce.”

 

Just in case Food Safety News isn’t on your “favorites” list, it ran a lengthy story that made a mockery of the ABC report.



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