New Romney Campaign Strategy: Talk Details

by Katrina Trinko

The Romney campaign is hoping to win over voters by talking more about the details behind Mitt Romney’s policy proposals. Romney adviser Ed Gillespie, talking to reporters in a conference call this morning, used Romney’s goal of achieving energy independence by 2020 to illustrate how the campaign would focus on specifics more.

“When we say we’re going to be energy independent by 2020, it’s because we’ll approve the Keystone pipeline, not deny it; we’ll allow for greater exploration and more expedited process for leasing on federal lands; we’ll allow for drilling off the coast of Virginia, which both the Democratic senators and the Republican governor are asking for, lifting the moratorium in the Gulf of Mexico,” Gillespie said. “So specifics that people go ‘oh I see, that’s how you could get to be energy independent by 2020.’”

“We’re not rolling out new policy,” Gillespie added, “so much as we are making sure people understand that when we say we can do these things, here’s how we’re going to get them done, and these are the specifics. And what we have found is that people want to hear a little bit more of that, not just to say that we have a plan to do it, but here’s what’s in that plan.” 

Noting that the convention had focused primarily on Romney’s background and character, Gillespie said the new focus on specifics was a “natural progression” of the campaign, “In terms of the timing that a lot of those voters who are in the middle and truly independent, undecided are looking for information now,” he remarked.

As far as the situation in the Middle East goes, “Governor Romney and Congressman Ryan are also going to continue to discuss the developments in the Middle East and the need for strong leadership both at home and abroad,” Gillespie said. “Economic and foreign policy are both very important in this presidential campaign.” 

Gillespie also urged reporters to remember that voters weren’t just hoping to hear policy details from Romney.

“They also are curious about President Obama and what he would do in his second term if he were to be reelected,” Gillespie said. “They haven’t heard many details from him or many policy proposals at all from him.” 

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