. . . is more unsolicited advice. So I give him some in a NRO article today.
Romney’s key weakness — the place where he most needs to improve his performance — is that he isn’t seen as a champion of middle-class interests. In this week’s NBC/Wall Street Journal poll, Obama is leading him by 19 points on the question of who would be the best at looking out for the middle class. This weakness is what underlies every other one Romney has, from his low favorability ratings to Obama’s advantage in the head-to-head numbers. Romney doesn’t need to make the case that he would help the middle class at the expense of the rich; that’s Obama’s play. But he does need to emphasize, again and again, how his agenda would help the vast majority of Americans.
Also, I advise the Romney campaign to ignore the gender gap.