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Do Editors ‘Rejigger’ Media Polls?



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Over at Commentary, John Podhoretz points to a story in the Salt Lake Tribune. “With the poll-obsessed talk of the past six months,” Podhoretz notes,

those who raise questions about problems with them are often subjected to scorn and derision on the grounds that they are simply objecting to surveys whose results they don’t like. The objection is beside the point; who else but someone who is unhappy with a poll’s result would bother to raise the hood and look at the engine and see where it might be busted?

A stunning tale today in the Salt Lake Tribune, however, reveals the dirty little secret of polls paid for by the media. The results are, in effect, owned by the media, and the media can insist that they be rejiggered.

The Tribune published a poll done by the respected Mason-Dixon firm that showed a 10-point lead for the city’s Republican candidate for mayor. The poll was released on Thursday. Later, editors for the paper objected to the results on the grounds that the poll had an insufficient number of Democrats in its sample

The story is here.



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