Yesterday, I posted about John Metz, the franchise owner who planned to include a 5 percent “Obamacare surcharge” on his restaurant tickets. Many of you readers agreed with me that it was an honest approach but a risky business strategy.
Well, readers, as we predicted, Metz faced immediate and harsh criticism — including from the Denny’s Corp. CEO. Meanwhile, the Huffington Post reports that customers were so outraged that they boycotted Denny’s restaurants and jammed their phone lines, regardless of whether or not the restaurants were owned by Metz. So Metz is backing down.
At the same time, I like this analysis from the International Franchise Association:
The International Franchise Association’s public opposition to Obamacare was based on analysis and feedback from franchisor and franchisee members, leading the trade organization to conclude it “was misguided public policy that wouldn’t result in better health care, but in job loss and a dramatic impact on the industry,” Judith Thorman, the group’s senior vice president for government relations and public policy, told The Huffington Post.
“I hope people still have ability in this country to speak out on the impact of public policy issues on their businesses,” Thorman said. “That’s all they’re really trying to do is to say this policy will have a dramatic economic impact. We may not all agree, but I think it’s good if everyone comes forward with their opinion, and that we have a dialogue on it.”