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Starting Point Meets its Ending Point


CNN, welcome to the reign of Jeff Zucker. First, the network parted ways with contributors James Carville, Mary Matalin, and Erick Erickson. Then came the news that it had snagged ABC’s Chris Cuomo and planned to put him at the helm of a new morning show. Which, apparently, augured poorly for Soledad O’Brien. Today, we learned that her days as the host of CNN’s Starting Point are numbered.

As a part of the shakeup underway at the network, Starting Point, which trails its competition on every major broadcast and cable network with the exception of CNN’s sister network HLN, is reportedly going off the air.

The show’s small audience, apparently, is composed predominantly of minorities. FishbowlDC caused something of a stir when it reported earlier today, “Many staffers were stunned when [CNN vice president Bart] Feder constantly complained that the viewership of ‘Early Start’ and ‘Starting Point’ was ‘too ethnic,’ based on the high concentration of minority viewers. This common complaint worked itself up through the company, to CNN’s Diversity Committee, and to other staffers, who were mortified that a CNN executive was squabbling over attracting minority viewers.” Sources at CNN immediately clarified that the show was axed because “the audience was too small and happened to be predominately comprised of minorities,” not because the audience was “too ethnic.” 

Got it.