The ‘War on Women’ Worked

by Maggie Gallagher

Yes, Andrew more War on Women stuff endlessly — because it worked.

It worked in part, I believe, because Republicans retreated so quickly — nobody ran on the HHS mandate except the Dems.

This is what makes so quaint the response of so many conservatives that we should ditch the social-issues elites. I hate to single out S. E. Cupp, but it was painful to watch her telling the New York Times that Republicans should just do more of exactly what they did the last election:

“If I were training a candidate who’s against gay marriage,” Cupp told me, “I’d say: ‘Don’t change your beliefs, just say legislatively this is not a priority, and I’m not going to take away someone’s right. And if abortion or gay marriage is your No. 1 issue, I’m not your guy.’ ”

She also adds:

“And we can’t be afraid to call out Rush Limbaugh. . . . If we can get three Republicans on three different networks saying, ‘What Rush Limbaugh said is crazy and stupid and dangerous,’ maybe that’ll give other Republicans cover” to denounce the talk-show host as well.

Well gee that worked with Todd Akin didn’t it?

The first thing to do in doing better, is to stop doing what didn’t work.

I do not yet see the paid consultants or the amateur pundits acknowledging how badly the Truce strategy failed.  Or to recognize there’s no point talking about “rebranding yourself” when the core problem is your brand is being defined by your opponents.

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