MSNBC president Phil Griffin is not happy.
After MSNBC tied or beat Fox News Monday during the debut of the latter’s new evening lineup, Fox News clobbered its rival the next evening.
During a briefing for MSNBC employees meant to preview the network’s new website, Griffin suggested that the ratings might not be legitimate.
“Monday we had a really good day in the key demographic, on the night that Fox News debuted their three shows, we either tied or beat them in those hours,” he told the employees.
“Tuesday — you guys should be doing some investigations — I have never seen it in all my years of cable, same overnight, same everything, and they doubled their ratings in a day?” Griffin said, declaring such a feat “impossible.”
The Kelly File, Megyn Kelly’s new talk show, saw an increase in viewership by a staggering 116 percent in the 25–54 demographic, raising her viewership in that group to 635,000. She also increased her total viewers by 34 percent, up to 2.768 million overall. Sean Hannity had a 43 percent increase in total viewers, rising to 2.169 million. The rebound for the Fox News lineup was strong enough that it beat MSNBC and CNN combined in terms of average total viewers.
“I have never seen it. They did election night numbers in the demo Tuesday,” the flabbergasted Griffin said.