Winner of Video Contest to Attract Youth to Obamacare Says ‘Don’t Worry about the Price Tag’

by Andrew Johnson

The White House announced a parody of the pop song “Price Tag” as the winner of its Health Young America video competition to convince young people to enroll in health plans through Obamacare’s exchange.

Erin McDonald won for a video called “Forget About the Price Tag,” in which she emphasizes the importance of health care and encourages young people to not be intimidated by potentially high costs. “Don’t need a lot of money, to stay young and healthy,” she sings in the chorus; “We gotta invest to be the healthiest, you can’t put a price on life,” she adds.

McDonald’s video is a play on British singer Jessie J’s 2011 hit, “Price Tag.” She was declared the overall winner along with winners in three other categories: “You Are Not Invincible,” original song performance, and animation.