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Method to the Mad Men


Politico’s Dylan Byers notes that there is a strategic purpose in President Obama’s Mad Men reference in his State of the Union. According to Byers, “how to make people listen? One tactic: Pop culture references.”

As I have noted in my book and elsewhere, Obama had long used pop culture as a way to connect with voters. With SOTU viewership on the way down and the speeches increasingly unmemorable, the Mad Men reference is one statement from our pop-culture-loving president that our pop-culture-loving society may remember.


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