The White House is hoping a motherly appeal will bump up its enrollment numbers before the deadline at the end of the month. In a new video, the Obama administration recruited the mothers of celebrities such as Jonah Hill, Alicia Keys, Adam Levin, and Jennifer Lopez to urge young people to sign up.
“Trust me, us moms put up with a lot, but one thing we should never have to put up with is our kid not having health care,” said Hill’s mother, Sharon Feldstein. “Seriously do you want your mothers to have a nervous breakdown?”
“Taking care of yourself so your mothers can sleep and have a nice life after all they’ve done for you is not too much to ask in my opinion,” she continued.
First lady Michelle Obama appears towards the end of the video to make her own pitch: “We nag you because we love you, so go to HealthCare.gov and enroll today.”
The latest monthly reports show only one-quarter of enrollees are between the ages of 18 and 34, a demographic crucial to the law’s success. The administration had originally projected that 40 percent of enrollees would fall within that age group.