Tinder Outreach: RI Tells Parents to Use Hook-Up App to Pester Kids to Enroll

by Andrew Johnson

Young Rhode Islanders looking for a hook-up might end up in the unfortunate position of stumbling upon their mom. That’s the plan of attack from HealthSource RI, the state’s health-care exchange, for getting young people to enroll in health insurance on the exchange.

The exchange is providing parents with a “Nag Toolkit” to push their kids to enroll before the March 31 deadline by confronting them on various social-media apps. “Your kids don’t want to get health insurance,” the kit says. “They also don’t want to get nagged. Let’s find out which one they want less.”

Among HealthSource RI’s suggestions is telling parents to hound their children through Tinder, a popular hook-up app. After a parent downloads the app and uploads a picture of herself holding a sign saying “Get Health Insurance” on her profile, she should then list similar interests to those of her child to ensure that the app matches the up, the kit instructs.

The website also provides instructions for how to do the same with apps such as OkCupid, Snapchat, and Vine.

Via Campus Reform.

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