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La Venta Agresiva



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For the past couple of hours, I’ve been listening (over the Internet) to the San Diego Spanish-language radio station La Nueva (106.5 FM), because I’m really into various Latino styles of music. Over that time I have heard many, many ads for “Covered California” — the state’s Obamacare exchange — trying to get people to sign up. Sometimes more than one per commercial break.

Obamacare has 99 problems, but a failure to advertise itself ain’t one.



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