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Vt. Diner That Took Down Bacon Sign Hires PR Firm



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Sneakers Bistro and Cafe’s decision to take down a sign advertising its bacon following complaints from a vegan-Muslim woman has brought on a public-relations firm to deal with the fallout.

Over the weekend, the Winooski, Vt., diner apologized to a local woman after she left an online comment taking issue issue with an sign reading “Yield for Sneakers Bacon” in the city’s traffic median. The woman called it insensitive to those who don’t eat pork.

The Burlington Free Press reports Sneakers Bistro and Cafe brought on People Making Good, a local firm, following the slew of the national and social-media backlash. The firm will work to show how the diner made the correct decision in taking the sign down.

“Chances are if you’re making the right decision, it will end up okay in the end and I really do think that will be the case here for Sneakers,” a representative with the firm said. She predicted the local community will support the diner, even if national media attention is critical.



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