At Bloomberg, I criticize the latest attempt by Republican pollsters to get a handle on the gender gap.
Polling turns out to be a business in which generating data that confirm the thuddingly obvious can get you both money and news media attention.
Politico tried hard to make its story on a new poll sound exciting, choosing the headline, “Exclusive: GOP poll of women: Party ’stuck in past.’” Did we really need an exclusive, though, to find out that women in the Northeast are not especially fond of Republicans? . . .
I go on to make the perhaps provocative argument that people pay too much attention to the gender gap.