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The Corner

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Re: Citibank



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An email: “I really, really agree–and other people look at me strangely whenever I bring it up. I suspect that– as with the somehow-less-annoying Mastercard ‘Priceless’ ads– part of the point is to say, ‘Don’t worry your pretty little consumer head about your credit card debt. You just keep running it up and enjoying yourself.’”

Me: Some, maybe most, of the Citibank ads have this tenor. Others, however, take an anti-spending message. I believe one of them goes, “He who dies with the most toys is still dead.” I have never been able to figure out what the company thinks it is accomplishing with this campaign.



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