After over two years of market testing and limited launches, Taco Bell will start selling its new breakfast menu in 6,000 locations nationwide on March 27, the company announced Monday. The menu, as you might expect from Taco Bell at this point, is not made up of the usual breakfast fare, but the chain does have a very traditional competitor in its crosshairs as it fights to take a chunk out of the breakfast pie (er, quesadilla): McDonald’s, the comnpany that has dominated the fast food breakfast market for years.
“Hey America. Wake Up. Live Mas,” Taco Bell’s press announcement of the breakfast rollout reads. “Taco Bell is launching the brand’s largest, most extensive menu since it first opened its doors more than 50 years ago. Taco Bell Breakfast is classic breakfast tastes (eggs, sausage, bacon and hash browns) with a Taco Bell twist – products uniquely wrapped up and portable for consumers’ ‘on-the-go’ lifestyle.”. . .