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The Home Front

Politics, culture, and American life — from the family perspective.


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Why M.I.A. Matters

This year’s Super Bowl set a record as perhaps the most-watched show in the history of television, with an estimated 114 million viewers. We know on a normal year that over 17 million children watch the Super Bowl, but this year it was probably much higher. It’s now an American tradition for youth groups, church members, and families to gather together to watch the nation’s premier sporting event of the year.

So when, despite the calm assurances of the NFL and NBC, parents are treated to a halftime show in which British-born M.I.A. swears and flips off cameras while performing alongside pop-music icon Madonna, people get angry.

First off, who is M.I.A., and why do we care? Although it’s clear that class isn’t her strong suit, it should trouble us that she has little self-respect and chooses ignorant and exploitive behavior for the sake of name recognition. Lady Gaga aside, most performers don’t get kudos for insulting their audiences. Perhaps M.I.A needs to stand for “Missing in America.”

Secondly, the NFL is responsible for producing the halftime show and, though musical tastes vary, why push the envelope? There are countless performers in all musical genres who can be trusted to treat the public with respect. Officials are trying to say they were completely blindsided by M.I.A.’s obscene gesture, stating she did not do anything similar during rehearsals with Madonna, and, therefore, there was no reason to believe she would perform differently during the live show. Really though, all the NFL had to do was listen to the lyrics of M.I.A.’s new song, not surprisingly entitled “Bad Girl,” which instructs listeners to “live fast, die young,” or “Paper Planes,” in which M.I.A. says that “some I murder, some I let go,” and they would have known instantly that she wasn’t the best choice of entertainment for 17 million children.

Thirdly, NBC broadcasters should have been quicker on the uptake, not to mention the 30-second delay (which, by the way, is old technology and not rocket science). But just wait, somehow American parents are going to get blamed for this. How dare we allow our children to watch the Super Bowl with the expectation of family entertainment? Well, according to both the V-chip and other blocking mechanisms that the networks point to as their excuse to be vulgar during prime time, it was a family-rated show. NBC and the NFL know this, yet they don’t seem to care.

And finally, the FCC: As a former special adviser for the Federal Communications Commission (FCC) on family issues, I know complaints are rolling into the FCC’s office right now, mostly via FCC.gov. Feel free to file your own complaint. The FCC is not monitoring TV, but when alerted by the public, it is legally bound to look into the issue. However, under President Obama, this FCC has done little to nothing to curb the rise in indecency concerns or adjudicate the complaints from the public that are a logical result. Chairman Genachowski has, on several occasions, given speeches about the importance of protecting kids, and yet he’s, shall we say, M.I.A. on the issue of broadcast indecency. Frankly, those standards are actually pretty lenient.  Indecency regulations are only applicable from 6 a.m. to 10 p.m. on broadcast (over the air) television. The standard, according to 18 USC 1464, says the program has to contain “language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities.”

The last time the Super Bowl had a dust-up on this issue was Janet Jackson’s strip show, and the public is still waiting on the 3rd Circuit Court of Appeals’ decision on the lawsuit that resulted from the very modest fine of $550,000 levied by the FCC under George W. Bush. Speaking of the courts, one can only hope that the Supreme Court justices are sports fans. Super Bowl night is a great argument for why these regulations exist. The U.S. Supreme Court is currently considering a ruling for FCC v. Fox, which was triggered by numerous “vulgar expletives” uttered by Cher and Nicole Richie during the 2011 Billboard Music Awards and also by scripted nudity on an episode of N.Y.P.D. Blue.

In 1961, then-FCC chairman Newton Minow famously called television “the vast wasteland.” I wonder what he would call it now. After the Super Bowl halftime show, many parents now call it “infuriating.”

New on The Home Front. . .


COMMENTS   13

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   02/07/12 23:36

Is there are reason for this pruddish article –– are there not more important affairs happening in this country than some "rap star" flipping off viewers? NRO needs to ease off the social conservatism; especially in areas it doesn't matter and start concentrating on articulating and writing quality polemics defending classical liberalism.

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   02/08/12 15:08

The articles covering the "more important affairs" are all over NRO.
I guess you didn`t notice you` re in the section titled The Home Front: Politics, Culture, and American Life-From the family perspective ? Or, maybe you think since you don`t care nobody else should either ?

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   02/08/12 00:01

Who, exactly, was MIA flipping off? Who was she insulting and why? Her gesture was aimed at me and all the other people who she had to know would be upset.

The middle finger is a retort to an offence. You can expect it when you cut someone off on the highway, insult someone’s spouse or otherwise anger the ill tempered. But what did we do to Miss MIA? It was nothing specific or personal to-be-sure. It could not have been we were just watching her not interacting with her.

As it happens we offended her just by being in the audience. Our mere existence was acting as a restraint on her artistic expression. She was told to behave and she resented it.
She was told to keep it moderately family friendly and she rebelled against those who would dare place a restriction on her.

She flipped us off because we had the gall to ask her to control herself and she couldn’t stand it.

MIA simply could not help herself; her contempt for decency could not be repressed and she lashed out at the decent.

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   02/08/12 06:46

A halftime show featuring Madonna had something inappropriate for children in it?

You think you could of seen that one coming?

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   02/08/12 09:12

The NFL is a violent sport. Every play there is a possibly of a life-altering hit, a hit that knocks a player into unconsciousness, a visually gruesome injury, or even death.

There are many times throughout a game, where viewers can read the salty language coming from the players/coaches, and at various time throughout the season actual hear them through a hot mic.

Many of the commercials are riddled with vulgar and sexual imagery and innuendo.

I am not condoning this M.I.A woman, but let's be honest: it was just a finger. It seems to me there is a lot more parents could be focusing their energy on.

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   02/08/12 09:22

The NFL is a violent sport. Every play there is a possibly of a life-altering hit. A hit that knocks a player into unconsciousness, a visually gruesome injury, or even death.

There are many times throughout a game, where viewers can read the salty language coming from the players/coaches, and at various time throughout the season actual hear them through a hot mic.

Many of the commercials are riddled with vulgar and sexual imagery and innuendo.

I am not condoning this M.I.A woman, but let's be honest: it was just a finger. It seems to me there is a lot more parents could be focusing their energy on.

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   02/08/12 10:33

There was an earlier middle-finger incident in football. Decades ago, during a Monday Night Football broadcast in which the home team was being blown out, the camera cut to a dispirited fan, who then put up his middle finger.

"He's saying 'We're number one!''' said Dandy Don Meredith.

So let's just make a little fun of these people; ridicule is far more effective than criticism (or court cases that drag on for years).

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   02/08/12 15:10

Exactly. Well said. The truth is that MIA doesnt really "matter" at all (though I must admit that Paper Planes is a pretty catchy song) so let's stop acting like she does.

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   02/08/12 12:25

Has no one else noticed that the beginning of our cultural decline very closely aligns with the timing when television started becoming widely available and consumed in this country?

Newton Minow may have called television “the vast wasteland”, but in our house we call it unwatched. There is literally nothing on prime time television on any channel today that I wouldn't consider trash aimed at indoctrinating liberalism and normalizing all forms of immorality. My children are not allowed to watch any network TV, and furthermore, we didn't get cable TV for the same reason. Even if there was a good show on the networks, we still wouldn't watch it because the commercials are indoctrinating and normalizing immorality too.

PBS may get some occassional viewership but only for the nature shows, and I'm right there watching it with them to clarify that any references to global warming, climate change, etc. are not true. Netflix is also a way around all the indoctrination for us.

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   02/08/12 12:45

Of course NBC and the NFL knew that what MIA was going to do- not only does she flip off the camera and swear in the music video for the song, this half-time show would have been rehearsed over and over and over again.

This isn't a social conservative issue- it's a parent issue; we're sick of our children being exposed to vulgarity in venues where it clearly shouldn't be on display. TV executives have plenty of opportunity to have this kind of behaviour on display- in front of millions of children is not the time and I, for one, hope the FCC hits them with a hefty fine.

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   02/08/12 14:09

Only classless eejits like MIA and Gaga behave this way, because they have no talent and think obscenity will get them the attention they crave. Best to ignore them.

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   02/09/12 21:53

Interesting article - but also interesting is the wikipedia article about Newton Minow. It would be very interesting to hear his comments about modern media. He continues to practice law. And according to the article Minow recruited a fellow named Obama to come work at his firm in Chicago. And it was there that Mr Obama met his future wife!

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   02/12/12 21:03

"Lady Gaga aside, most performers don’t get kudos for insulting their audiences."

Any examples of Lady Gaga either insulting her audience or getting kudos for it? Just one, please?

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