A feminist group has identified the enemy, and it is . . . LEGOs?
The Danish company behind the interlocking plastic building blocks loved by children since 1949 has a meeting set for Friday with a Brooklyn group ticked off with LEGOs product line designed to appeal to girls.
The new “LEGO Friends” rolled out in December featuring LadyFigs, curvier takeoffs on the traditional boxy LEGO men. Construction sets include a hot tub, a splash pool, a beauty parlor, an outdoor bakery and a “cool convertible,” as well as an inventor’s workshop.
But the SPARK Movement objects to the “LadyFigs,” the female version of the little figures who man the spaceships, trucks and forts children create. “Ladyfigs” are somewhat anatomically correct, which hypersexualizes girls, according to the group.
“They have little breasts and they have fancy hair,” the organization’s executive director, Dana Edell, told FoxNews.com. “And it just disturbs us that this is the image that they want girls to see.”
Edell also objects to what she calls stereotyping of preferred pastimes for girls.
“What it’s doing is telling girls that this is what’s important to you,” Edell said of the beauty parlor and hot tub sets. “Girls aren’t building space shuttles, they’re getting their nails done.”