On a recent trip to buy a printer at Office Depot in Brentwood, Tennessee, the kids and I noticed a sign on the checkout which read “Be Brave,” with the tagline: “We Supply Bravery.” As the wife of an Iraq vet, I found it interesting that a major office supply store would extol back-to-school shoppers to be courageous. After all, America could use more bravery!
But I read on, and realized the initiative was a partnership with the person who best represents “bravery” in our modern world: Lady Gaga. Apparently, the singer, in an attempt to promote her song of the same title and make the world a better place, has created the Born This Way Foundation which has this stated mission:
…to foster a more accepting society, where differences are embraced and individuality is celebrated. The Foundation is dedicated to creating a safe community that helps connect young people with the skills and opportunities they need to build a kinder, braver world. We believe that everyone has the right to feel safe, to be empowered and to make a difference in the world. Together, we will move towards acceptance, bravery and love.
Office Depot pledges to donate 25 percent of the sales of limited edition “Born This Way” products directly to the foundation, with a guaranteed donation of $1 million. So how does Lady Gaga want you to create a better, braver world?
If you’re “brave” enough, read more here.