The Home Front

Politics, culture, and American life — from the family perspective.

A Pink Plague? Let’s Show Our Daughters the Full Spectrum


Since my six daughters are aged 26 to 13, maybe I’m truly not aware of just how bad things are now in the world of little girls, which a British mum declares is suffering a “pink plague.”

I bristled at the headline, thinking the author was overreacting. So what? I raised my daughters to know they could play with Matchbox cars as well as their Bratz dolls. Despite the peer pressure from her older sisters, one daughter declared that “pink is my enemy” and refused to wear it.

But the author documents the onslaught of All Things Pink that her daughter faces, and complains that it is becoming more and more difficult to level the playing field.

I’m concerned the pink message will affect my daughter. I don’t want her to think she is ‘supposed’ to be interested in jewellery, clothes and shopping if she doesn’t want to be. As pressure group PinkStinks explains: “Pink and its many facets currently represents an overarching social concept of ‘girl’ that is strongly limiting, reinforces stereotypes and has further ramifications.”

That may sound a tad too serious, but it’s not just about the color. The story goes on to explain, for example, that toy stores have been found placing science-related toys in the boys’ section. Thankfully the stores are responding to pressure from activist groups and consumers to change.

While the author is also more hopeful thanks to the response by merchandising giant Disney to the campaign to restore Brave’s Merida to her original appearance, I found another article showing that the male-dominated world of advertising and marketing continues pushing pink even to grown women.



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