Perhaps Swiffer should have known that marketing cleaning products in the age of political correctness is treacherous business. As reported in the Wall Street Journal, Swiffer dared to use the image of Rosie the Riveter to promote a new steam cleaner, provoking a feminist backlash. The company has since pulled the offending ads.
It seems that while feminists want women to be perpetually incensed that they shoulder more of the burden of household chores, they also want companies selling cleaning products to ignore this reality, and feature images of men wielding the latest cleaning contraption.
Swiffer has quickly noted that a forthcoming television ad campaign will showcase men using their products. That’s a relief, and a big victory for feminists who seem increasingly in search of a cause.