Amanda Knox’s Battle in the Media

by Nathaniel Botwinick

Fascinating article in the New York Times today about Amanda Knox’s family’s attempts to reshape her image in the media to help overturn her conviction:

When Amanda Knox and her family landed home in Seattle on Tuesday, it was the culmination of an exhaustive four-year legal, lobbying and public relations effort that ultimately succeeded when an Italian court overturned her murder conviction and freed her from prison.

The Knox family hired a public relations company specializing in crisis management soon after Ms. Knox was arrested in 2007 during her junior year abroad in Perugia, accused along with two men of killing her housemate, Meredith Kercher, during a sexual attack. Volunteers — including parents of Ms. Knox’s former classmates at Seattle Prep — created a Web site that posted wholesome family snapshots of Ms. Knox. It was all part of an effort to counter her portrayal by prosecutors and in the European press as a “she-devil.”

Who is the real Amanda Knox? The British tabloids would have us believe she was “Foxy Knoxy,” who killed in cold blood, while the American press would suggest that she was an innocent girl in the wrong place, at the wrong time. The rest of the story of the battle over her image here.

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