Al Gore’s network, Current TV, new home of Keith Olbermann, is being dropped from Britain’s biggest pay-TV service, BSkyB. The Guardian reports:
The satellite broadcaster took a “commercial decision” to let go of the news and documentary channel from its subscription service, which launched in a blaze of publicity in 2007 but has since struggled for ratings. The decision comes months after Current TV’s Italian network was dropped by Murdoch’s Sky Italia, prompting accusations from the channel that it was taken off air for political reasons.
The bulk of the liberal TV station’s funding had come from its pay-TV deal with Sky – understood to be worth several million pounds a year – and the channel’s 23 staff were warned at a meeting on Wednesday morning that its future is bleak.
It also shows original first-run series such as 50 Documentaries to See Before You Die, fronted by Morgan Spurlock, and will broadcast the television premiere of award-winning film documentary Shed Your Tears and Walk Away on 5 February.
Joel Hyatt, chief executive of parent company Current Media and co-founder of the channel with Gore, said: “Sky is shutting down an intelligent alternative to mass market programming.” He added: “By doing so, Sky is once again discriminating in favour of the networks it owns and the points of view News Corporation agrees with.”
Current TV’s audience in Sky homes has more than doubled in the past 12 months – but its rating are poor. Its average peaktime audience in November last year, of 4,700 viewers, was its highest yet.
So, yes, Current TV is being cut not because Rupert Murdoch doesn’t like “intelligent alternatives” to conservative News Corp networks, but because, as Jonah noted the other night, “The downside of watching Current is that when I turn to it, its ratings increase 20 percent.” Shed your tears and walk away, indeed.
I was recently looking at some local Arbitrons -- Current's audience in all of the UK is about the same size as the listenership of college radio station WSUM in Madison Wisconsin! (One of the lowest-rated stations in town in fact!!)
Current is indeed an "alternative" to the "mass market" -- they broadcast the shows no one wants to see! How dare Rupert Murdoch not fund Al Gore's "intelligent" baby! Ya see, this is precisely why capitalism and free markets are BAD!! If we let people make their own choices, they always choose "wrong"! The sheeple clearly need Keith Olbermann to tell them what to think.
Reply to this commentLinkReport AbuseWish my cable provider would drop Current TV. They could go ahead and drop Oprah's and LOGO too.
At least they finally moved Fox Business into my "package". They had it with other even lower rated lame liberal networks I didn't want either. Must have been tons of complaints, I know I did. I look forward to the day when consumers will get the cable providers to offer individual channels instead of these stupid "packages".
Reply to this commentLinkReport Abuse"...discriminating in favour of ... the points of view News Corporation agrees with.” I imagine the points of view that Sky and News Corp agree with are those that pay the bills. Like most attempts at liberal broadcasting, Current TV obviously can't support itself.
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