After decades as a dominant force in talk radio, Rush Limbaugh could be in for his biggest fight yet. But the threat isn’t from activist groups who dislike his conservative politics. It is from one of his own: former Republican governor of Arkansas and onetime presidential candidate, Mike Huckabee.
Starting April 9, Mr. Huckabee, a Fox News Channel commentator, will go head-to-head with Mr. Limbaugh in a syndicated radio program airing in the noon to 3 p.m. Eastern time, weekday slot.
“The Huckabee Show” will initially air on 140 stations, well short of Mr. Limbaugh’s roughly 600. But the recent drama over Mr. Limbaugh calling a Georgetown law student a “slut” for her comments about contraception insurance coverage has given Mr. Huckabee an opening. Numerous advertisers bolted from “The Rush Limbaugh Show,” and at least two stations dropped the program.
With the slogan “more conversation, less confrontation,” the syndicator behind “Huckabee,” Cumulus Media Networks, has been pitching the new show to advertisers as a less combative alternative to Mr. Limbaugh. Cumulus is a unit of Cumulus Media Inc., CMLS +5.29% which owns 570 radio stations.
“I’m not a person who would call anyone by names that would cause my late mother to come out of her grave and slap me to the floor,” said Mr. Huckabee in an interview.