Media Blog

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Readers Put the Smackdown on Newspapers


Bad news for the news biz: The decline is accelerating. Getting pretty lonely in those circulation departments, I imagine. Question: How do these editors and publishers keep their jobs? Reuters reports:

NEW YORK, Oct 26 (Reuters) – The plunge in U.S. newspaper circulation is accelerating, according to the latest figures released on Monday, as more people cancel their subscriptions and publishers cut distribution and sales of discounted copies.

Average weekday circulation at 379 daily newspapers fell 10.6 percent to about 30.4 million copies for the six months that ended on Sept. 30, 2009 from the same period last year, according to the U.S. Audit Bureau of Circulations.

The pace of decline more than doubled compared with last year. From September 2007 to September 2008, circulation fell 4.6 percent.

Sunday circulation, which was measured at 562 papers, fell 7.5 percent to 40 million copies. Last year’s Sunday decline was 4.9 percent. None of the top 25 papers by circulation made any Sunday gains in the latest figures.

One wonders what it will take to get news executives’ attention.


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