Anheuser-Busch climbed back into the saddle with the Super Bowl’s top commercial — a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.
But it was a horse race.
This was the Super Bowl when ads with heart got all the love in USA TODAY’S Ad Meter, which, for its 25th anniversary, vastly expanded in scope by going online to 7,619 pre-registered panelists.
AD METER: Complete results
SEE ALL THE ADS: Those you missed, those you like
Procter & Gamble’s Tide laundry detergent pulled off a close No. 2, ahead of many Super Bowl regulars, with gentle humor.
Its ad had an image of football legend Joe Montana miraculously appearing in a salsa stain on a rabid fan’s jersey.