Trump Wins

by Greg Pollowitz

In the ratings:

From 10-11 p.m. ET, “All-Star Celebrity Apprentice (1.4/4 in 18-49, 4.6 million viewers overall) ranked #1 in the time period among ABC, CBS and NBC in all key demos (adults, men and women 18-34, 18-49 and 25-54). In its one-hour format, “Apprentice” is currently within 0.2 of a point of last week’s two-hour 1.6 in 18-49 and is running within one tenth of a point of last week’s 1.5 in these preliminary fast-affiliate ratings.In the 10:30 p.m. ET lead-in to local news, “All-Star Celebrity Apprentice” delivered a 31 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 2.1 rating vs. a 1.6 for CBS’s encore dramas), breaking a tie with CBS during the prior half-hour (2.0 each). “Apprentice” was #1 among ABC, CBS and NBC from 10:30-11 p.m. in all key demos (adults, men and women 18-34, 18-49 and 25-54)From 7-9 p.m. ET, an encore telecast of “The Voice (1.1/3 in 18-49, 4.3 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key categories. The “Voice” encore from 7-9 p.m.grew from its first half-hour to its fourth by 129% (to a 1.6 from a 0.7). The half-hour track is: 0.7, 0.9, 1.3, 1.6. In total viewers, the rebroadcast increased its overall audience by 67 percent or 2.2 million persons (5.4 million vs. 3.2 million).

So remember MSNBC: When you speak ill of Donald Trump, you’re speaking ill of NBC’s marquee property. Tread gingerly! 

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