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All Starbucked out


From the consistently interesting and lively book pages of The Wall Street Journal:

Starbucks, the Onion once reported, “continued its rapid expansion Tuesday, opening its newest location in the men’s room of an existing Starbucks.”

In real life, it hasn’t come to that–yet. But Starbucks has seemingly caffeinated the U.S. and the world. There are now 10,000 stores spread across North America (more than 170 in Manhattan alone) and an additional 4,000 in more than 40 countries, stretching from Bahrain to Brazil.

Starbucks stores have become a retail icon, a daily habit and a late-night punchline. “The only way the oil companies could make more money,” Jay Leno quipped a couple of years ago, “would be if they were drilling for oil and struck Starbucks coffee.”

Read the rest in your coffee break.


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